Today, I had the wonderful opportunity to attend Story: The Designer’s Personal Narrative, a graphic design conference at Princeton University’s Art Museum. It was really inspiring to hear established designers in the field speak about their personal journeys about how they got to where they are today and their views on what graphic design means to them.
Speakers included Gail Anderson, Erika Tarte from Local Projects, Sarah Gephart and Alicia Cheng from MGMT Design, Andy Chen from Isometric Studio. All five speakers do substantially different types of work and it was just amazing to learn about their design processes and the things that led them to specialize in what they chose to do. One thing that all five designers and the title of the conference have in common is: Design is about storytelling. Design is not simply the act of making something pretty to look at. Design has the power to communicate stories and connect with the audience on a deeper level than the mere visual surface.
I have been a fan of Local Projects’ work ever since I heard Jake Barton speak at FIT’s Visiting Artist Program earlier this year; so I was super stoked about Erika being one of the guest speakers at this conference. However, after hearing Andy’s lecture, I became a big fan of his, too! He said something along the lines of “It’s not really about how fine your craft is, it’s more about the way you think and the things you want to do.” That was such a great quote, I thought long and hard about it on my extensive way home.
Thank you! I really love the juxtaposition of Chinese characters with the English alphabet.. it’s an interesting contrast that can be quite educational as well.